乡村文化是群众文化的一个重要组成部分,乡村群众是发展繁荣文化的一股重要力量。在群众文化快速发展,不断满足群众日益增长的文化需求的大好形势下,如何更好地开展好乡村群众文化活动,如何充分发挥乡村群众在发展文化中的主体力量,作为政府公益群众文化机构的文化馆应切实担负起引导、指导、辅导乡村群众文化建设与发展的主导作用,要以积极的姿态和努力的工作,大力推动城乡文明建设和社会和谐建设的健康发展。一、新形势下文化馆工作呈现的新特点 Rural culture is an important part of the mass culture. The rural masses are an important force in developing a prosperous culture. How to carry out the mass cultural activities better in rural areas under the great situation of rapid development of mass culture and continuously meet the growing cultural needs of the masses? How to give full play to the main force of rural masses in the development of culture? The cultural centers should effectively assume the leading role of guiding, guiding and counseling the construction and development of the rural mass culture. They should vigorously promote the healthy development of urban and rural civilized construction and social harmonious construction with a positive attitude and hard work. First, the new situation under the new situation of cultural centers work