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在这个星球上,谁是社交媒体最忠实的用户?答案可能让你有点吃惊,他们是B2B决策者。调查显示,这些忙碌的企业家们对社交媒体各种功能的接受速度和使用次数都要高于普通人。为此,你的企业需要摸清这些“下单者”使用社交网络的行为习惯和细节,并制定有效的B2B社交网络战略,才能在这个互联时代拿到更多的生意。
Who is the most loyal user of social media on this planet? The answers may surprise you, they are B2B decision makers. Surveys show that these busy entrepreneurs are more likely to accept and use the various functions of social media than the average person. To do this, your business needs to find out how these “underperformers” are using social networking behaviors and details and developing effective B2B social networking strategies to get more business in this connected age.