面对低线市场的广阔蓝海,选择怎样的媒介实现品牌与市场的接轨,我想,这是品牌在布局营销下沉规划时,需要着力思考的问题。在过去的几年中,由于互联网的兴起,传统电视媒体价值被严重唱衰,而据WARC的调查显示,电视广告的投资回报率达到170%,远高于视频网站的41%。电视作为线性传播的流媒体,在同一时间汇聚的关注量是所有其他媒介形式所无法比拟的,其爆发力和覆 The face of low-blue market, the vast blue ocean, choose what kind of media to achieve brand and market convergence, I think this is the brand in the layout of marketing sinking planning, you need to think hard about the problem. In the past few years, the value of the traditional television media has been severely undermined by the rise of the Internet. According to a WARC survey, the return on investment of television advertising reached 170%, well above the 41% of video sites. Television, as a linear medium for streaming media, has gathered the same amount of attention at the same time as all other forms of media that are unmatched by its power and coverage