以商品包装设计中的造型为启示,分析了包装设计中造型的美感、抽象与象征、反平衡的特殊效用、“注重整体的简化”和设计中的趣味中心,论述了要实现第一流商品的外观甚至比获得第一流商品的品质本身还要困难,成功的设计立意是要考虑人的生理和心理因素。因此,在此基础上,提出了在包装设计中必须严格执行艺术设计其真善美的统一原则。 Inspired by the styling in product packaging design, this article analyzes the beauty, abstraction and symbol of modeling in packaging design, the special utility of anti-balance, the emphasis on overall simplification and the fun center in design, The appearance of the product is even more difficult than the quality of the best-in-class product itself. The successful design idea is to consider the physiological and psychological factors of the person. Therefore, on this basis, we put forward the unification principle that art design should be strictly implemented in packaging design.