阐述了对质量意识的认识,提出了培育质量意识的途径。质量意识是全面质量管理的基本要素之一,是现代企业必须具有的经营意识,提出把质量意识作为企业质量文化建设的重要内容,改良和塑造员工的质量观,培育职工产品质量的手段和措施。 Elaborated the cognition to the quality consciousness, proposed the way to cultivate the quality consciousness. Quality consciousness is one of the basic elements of total quality management. It is the management consciousness that must be possessed by modern enterprises. It puts forward that quality consciousness should be regarded as an important part of the construction of enterprise quality culture, means and measure of improving and shaping employees’ quality, cultivating product quality of employees .