近年来,随着国家放宽二胎生育政策,以80后为代表的注重生活品质的年轻父母已成为社会消费的主流。一度被认为是中国服装业小众品类的童装忽然间成为了市场的热点,不少品牌把童装市场当做整个服装市场最后的蓝海。事实真的如此吗?面对日渐火爆的童装市场,服装企业该如何把握? In recent years, with the relaxation of the second child birth policy in the country, the young parents who pay attention to the quality of life after 1980 have become the mainstream of social consumption. Once considered to be China’s clothing industry niche category of children’s clothing suddenly became a hot market, many brands to the children’s clothing market as the final blue-collar of the entire apparel market. In fact, the face of the increasingly popular children’s wear market, how to grasp the garment enterprises?