企业利润的取得,有时是以牺牲环境为代价的。如对大气、水源的污染,对外再生资源的掠夺性开采等。其结果,不仅损害每个消费者的利益和人类的生存空间,也对企业的再生产活动的进行和发展产生制约作用。反映到市场活动中,消费者对企业经营活动与环境的关系给予了愈来愈多的关注。正是在这种情况下,环境意识与市场营销相结合形成的“绿色营销”已成为现代企业营销的一个重要内容。绿色营销对企业选择生产技术的要求绿色营销要求企业在选择生产技术的时候必须考虑减小从生产原料的取得到成品的产出整个过程中每一个环节可能对环境的不利影响,即必须作出有利于环境保护、有利于生态乎衡的技 Corporate profits are sometimes obtained at the expense of the environment. Such as pollution to the atmosphere, water, predatory exploitation of foreign renewable resources. As a result, it not only undermines the interests of each consumer and the living space of humans, but also has a constraining effect on the conduct and development of the company’s reproduction activities. Reflected in market activities, consumers have paid more and more attention to the relationship between business activities and the environment. It is in this context that the “green marketing” formed by the combination of environmental awareness and marketing has become an important part of modern corporate marketing. The requirements of green marketing for companies to choose production technologies Green marketing requires companies to consider reducing the adverse impact on the environment of every link in the entire process from the acquisition of production raw materials to the output of finished products when selecting production technologies. Technology that is conducive to environmental protection and conducive to ecological balance