公关效果评估,即对公共关系活动的效果进行评估。是整个企业公共关系活动流程的最后一个阶段,同调查研究阶段首尾相连,使企业公共关系活动呈现出一个有始有终的完整过程。那么,目前有哪些公关效果评估的方法?哪种比较科学有效?公关效果评估的意义又是什么?针对现阶段数据造假等不良现象,各方又应如何努力促进行业的健康发展?这都是本期嘉宾在沙龙“新时期的公关效果品评估”中重点讨论的话题。本期沙龙的特邀嘉宾主持是危机管理专家曹志新,对话嘉宾分别是奔跑互动(北京)营销策划有限公司联合创始人秦鑫,北京众易互通文化有限公司首席数据分析顾问宋观,北京荣策文化传播有限公司策划总监吴雨春。 Public relations performance evaluation, that is, the effectiveness of public relations activities to assess. Is the last phase of the process of public relations activities throughout the enterprise, connected with the investigation and research stage, so that corporate public relations activities show a complete process from start to finish. So what are the current PR evaluation methods? Which is more scientific and effective? What is the significance of PR evaluation? In view of the current data fraud and other undesirable phenomena, how should all parties strive to promote the healthy development of the industry? This issue of the guests in Sharon “public relations evaluation of the new era ” in the topic of discussion. Special guest of the salon is chaired by Cao Zhixin, an expert on crisis management. Conversation guests are: Qin Xin, co-founder of Running and Marketing (Beijing) Marketing and Planning Co., Ltd., Song Gui, chief data analysis consultant of Beijing Zhong Yi Interchange Co., Ltd., Cultural Communications Limited Planning Director Wu Yuchun.