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党的十八大报告提出了扎实推进社会主义文化强国的号召,立足新形势新要求,指出建设社会主义文化强国的关键在于增强全民族文化创造活力,使拥有五千年历史的中国传统文化正能够焕发出新的生机。本文阐述了文化创意对国家文化产业发展的重要意义,指出了传统文化在文化创意产业中的价值,认为只有注重传统文化的现代化自觉和文化发展的全球化语境,增强文化原创力,才能够真正提高国家文化软实力,实现中华民族的伟大复兴。
The report of the 18th CPC National Congress put forward the call of pushing forward the strong socialist culture and based on the new requirements of the new situation, pointed out that the key to building a strong socialist culture lies in enhancing the vitality of the entire national culture and bringing the 5,000 years of Chinese traditional culture Glow new life. This paper expounds the significance of cultural creativity to the development of national cultural industry, points out the value of traditional culture in cultural creative industry, and holds that only by focusing on the modernization of traditional culture and the globalization context of cultural development and enhancing cultural originality, Truly enhance the national cultural soft power and realize the great rejuvenation of the Chinese nation.