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各省的省级党报在地方都会面临如何与当地报纸差异化竞争的问题。本文以《南方日报》在深圳的地方版“深圳观察”的经济报道为例,分析了《南方日报深圳观察》是如何操作地方经济报道,从而在当地扩大读者群以及影响力的。
Provincial provincial newspapers and magazines in various provinces face the problem of how to differentiate themselves from the local newspapers at local level. This paper analyzes the report of Nanfang Daily Shenzhen on how to operate the local economic reports and expand the readership and influence in the local area by taking the economic report of Nanfang Daily in the local edition of Shenzhen “Shenzhen Observation ” as an example.