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新时期,媒介融合为广播的发展提出了更高的要求,广播在内容、理念、技术、品牌等方面都要顺应世情做出改变以谋求发展。
In the new era, media convergence has put forward higher requirements for the development of broadcasting. Broadcast must make changes in order to seek development in terms of content, concept, technology and brand.