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出口进入方式,尤其是间接出口进入方式,一直是中国企业进入欧盟市场采用的主要方式。长期而言,这种状况的弊大于利。综合分析欧盟市场的特殊机制以及中国企业面临的机遇和挑战,便可发现中国企业应该采用多样化方式进入欧盟市场。中国企业在优化出口进入方式的同时,不断增加契约和直接投资进入方式的使用,有利于分散风险,降低中国商品在欧盟的政治敏感度,减少贸易摩擦,还有可能绕开繁杂、苛刻的贸易壁垒,扬长避短、因地制宜地不断开拓欧盟市场。
The way of export entry, especially indirect export entry, has always been the main method used by Chinese enterprises to enter the EU market. In the long run, this situation does more harm than good. By comprehensively analyzing the special mechanism of the EU market and the opportunities and challenges facing Chinese enterprises, we can find that Chinese enterprises should adopt diversified ways to enter the EU market. While optimizing the way in which their exports enter, Chinese enterprises continue to increase the use of contracts and direct investment entry. This is conducive to diversifying risks, reducing the political sensitivities of Chinese goods in the EU, reducing trade friction and possibly bypassing complicated and harsh trade Barriers, avoid weaknesses, according to local conditions continue to develop the EU market.