互联网刚刚兴起的时候,很多人认为随着互联网的发展,品牌将会成为历史。领先的信息经济思想家如卡尔·夏皮罗(Carl Shapiro)和谷歌首席经济学家哈尔·瓦里安(Hal R.Varian)也在提倡这种观点。他们曾出版了一本极具影响力的书《信息规则:网络经济的策略指导》,该书预测由于人们能够获取越来越多的免费信息,品牌的力量将由此减弱。这显然已经被证明是错误的,事实上,网络已经成为少数几个大品牌的天下。 When the Internet just started, many people think that with the development of the Internet, the brand will become history. Leading information-economy thinkers such as Carl Shapiro and Google chief economist Hal R. Varian are also advocating this view. They have published a very influential book, The Information Rule: A Strategic Guide to the Internet Economy, which predicts that as people gain access to more and more free information, the power of the brand will be weakened. This obviously has proved to be wrong, in fact, the Internet has become the world’s few big brands.