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新媒体的出现,给我们的生活习惯带来了极大的改变,其中蕴含的商机之巨大,引起了众多商家的观望。新媒体具有极大的传播优势和互动优势,而传统媒体则由于长期的发展,已经积累起了深厚的品牌价值和极高的公信力。同时,二者也分别有自己的缺陷,若能将两者都扬长避短,融合起来,将会带来巨大的发展前景。本文就新媒体和传统媒体的融合发展进行探讨。
The emergence of new media, has brought great changes to our living habits, which contains a huge business opportunities, has aroused the concern of many businesses. New media has great advantages in communication and interaction, while traditional media has accumulated profound brand value and high credibility due to its long-term development. At the same time, the two also have their own shortcomings. If they can both avoid weaknesses and merge, they will bring tremendous development prospects. This article discusses the integration and development of new media and traditional media.