近几年来每到夏季,饮料市场都会风起云涌,展开激烈的营销大战。今夏功能型饮料异军突起,在饮料大战中独领风骚,成为市场上一道亮丽的风景线,而其竞争的激烈程度甚至比前两年的果汁饮料和再早的茶饮料更为激烈。在眼花缭乱的饮品市场中,一个全新的声音:“饮料也要分男女”,格外引人注意。这就是:“他~+她~-”饮料推出的独特的市场区分模式,并且通过整合营销传播的方法将这样一个全新的主张快速传 Every summer in recent years, the beverage market will be surging, fierce marketing war. This summer, the rise of functional beverages, dominated in the beverage war, has become a beautiful landscape on the market, and the intensity of its competition is even more intense than the previous two years of fruit juice drinks and tea drinks earlier. In the dazzling drinks market, a brand new voice: “drinks have to be divided into men and women,” especially attracting attention. This is: “He ~ + She ~ -” The unique market differentiation model introduced by the beverage, and through the method of integrated marketing communication will be such a new idea quickly pass