论文部分内容阅读
经济形态经历了从“农业经济-工业经济-服务经济-体验经济”的演进过程,继服务业发展之后,体验业将成为未来经济发展的支柱。本文对服务经济和体验经济做了对比研究,分析了随着经济形态演进,营销模式发生的变革,对体验经济时代企业通过“6Es”(体验策略组合)来实施体验营销,提升顾客价值做了思考。关键词:服务经济体验经济营销模式
Economic patterns have undergone an evolution from “agricultural economy - industrial economy - service economy - experience economy”. Following the development of service industry, experience industry will become the pillar of future economic development. This article makes a comparative study of service economy and experience economy, analyzes the change of marketing mode with the evolution of economic form, the realization of experiential marketing and the promotion of customer value through the experience of “6Es” (experience strategy combination) Did thinking. Key words: service economy experience economic marketing mode