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各种势力——整车厂、经销商、综合性电商平台、汽车网站类电商等等,角逐整车电商,谁能胜出?“双11”这个人造狂欢节至今,已经到了“7年之痒”。在今年,创造了这个节日的阿里巴巴打造了一个“双11”晚会,试图将这个消费的日子推向一个新的台阶。看起来一切似乎如其所愿。这一天再一次刷新了网购交易额历史记录,在当天,网上交易总销售额为1229.4亿元——接近一个大型汽车公司一年的销售额。在全网电商中,天猫双11全球狂欢节全天交易额912.17亿元。
All kinds of forces - OEMs, dealers, integrated e-commerce platform, car website e-commerce, etc., competing for the entire car e-commerce, who can win? “Double 11 ”7-year itch “. This year, Alibaba, which created this festival, has created a ”Double 11" party to try to push this spending day to a new level. It seems everything seems to be what it wants. On this day, the history of online shopping transactions was once again refreshed. On that day, the total online transaction sales were 122.94 billion yuan - close to the one-year sales of a large car company. In the whole network electricity supplier, Lynx double 11 global carnival day turnover of 91.217 billion yuan.