网络背景之下,进行客户关系的管理是经济发展的需要,是在企业利用信息以及技术之下,对客户实行跟踪、管理以及服务等方式,从而实现留住老客户,并吸引新客户的目的。网络背景之下的客户关系的管理主要包含了切实可行的项目实施目标,高层管理者的大力支持,以及进行变更管理的有效控制等方式。 Under the background of network, the management of customer relationship is the need of economic development. It is to track, manage and serve customers under the information and technology of enterprises to achieve the purpose of retaining old customers and attracting new customers . The management of customer relationship under the network background mainly includes practical project implementation objectives, top management support and effective control of change management.