随着我国社会经济的飞速发展,旅游业的发展也十分迅猛,旅游市场逐步成熟。同时,散客旅游占据的比重也与日俱增,而且有成为旅游主体的趋势,因而越来越受到业内人士的关注。散客旅游具有自主意识强、消费层次有个性、旅游需求层次高、旅游者经济承受能力强等特点,因而在对其旅游管理中应该采取相对应的策略,提供合适、更优质的管理服务。 With the rapid development of social economy in our country, the development of tourism is also very rapid and the tourism market is gradually maturing. At the same time, the proportion of individual tourists in tourism also increases day by day, and the trend of becoming a tourist subject has drawn more and more attention from the industry. FIT tourism has the characteristics of strong sense of autonomy, personality at the level of consumption, high level of tourism demand and affordability of tourists. Therefore, corresponding strategies should be adopted in tourism management to provide suitable and better management services.