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2010年江苏卫视电视交友类节目《非诚勿扰》一经推出就掀起了一阵舆论热潮,收视率节节攀升。凭借其新颖的形式,超强的娱乐性和精良的制作,《非诚勿扰》远远超越了同类的电视节目,成为了当代电视相亲类节目的一朵奇葩。本文从该节目的内容、形式、包装、商业价值等几个方面入手,全面解析了该节目的特色和取得成功的原因,并针对其未来的发展提出了合理化建议。
2010 Jiangsu TV and TV dating program “You Are the One,” once launched a wave of media boom, the ratings steadily rising. With its innovative form, superb entertainment and sophisticated production, “You Are the One” far surpasses the similar television programs, becoming a wonderful work of contemporary TV blind date programs. This article starts with the content, form, packaging and commercial value of the program, analyzes the characteristics of the program and the reasons for its success in an all-round way, and puts forward reasonable suggestions for its future development.