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在目前社会不断发展过程中,对技术类工程的重视也有很大的提升。而且这一工程项目的发展对产品在市场上的存在价值也有很大的改善。而且这种项目在实施的过程中会因为其自身性质和功能上的不同而出现一些差异,这也导致其在是市场上所体现出来的营销方式也有很大的不同。因此在工程类项目实施的过程中需要对其自身的营销策略做出充分研究。并对这项工程在结算中存在的问题提出有效措施。
In the current continuous development of society, the emphasis on technical engineering has also been greatly improved. Moreover, the development of this project has greatly improved the value of the products in the market. Moreover, some differences in the implementation of such projects due to their own nature and function also lead to great differences in marketing methods embodied in the market. Therefore, the implementation of engineering projects in the process of its own marketing strategy needs to make full research. And put forward effective measures for the settlement of the project in the existing problems.