小企业自身财力有限,但只要能巧妙运用广告策略,仍可创造出“四两拨千斤”的宣传气势。广告促销活动成功与否,并不完全与企业的规模或广告经费的大小成正比,小企业少花钱亦可以做大广告。这 Small companies have limited financial resources, but as long as they can use advertising strategies cleverly, they can still create a “promotional” momentum. The success of advertising campaigns is not entirely proportional to the size of the company or the size of advertising funds. Small businesses can also advertise with less money. This