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随着社会组织形式和信息传播方式的变化,主流意识形态不再仅仅通过各种组织和行政力量来推行,新闻媒体以其特有的优势,几乎渗透到社会的每个角落,把各种各样的价值观念、理论观点、生活方式、多元文化展现在人们面前,给人们的思想与行为带来深刻影响。舆论导向是新闻媒体永恒的主题,用正确的舆论导向引导人,是思想政治工作的一个重要途径。作为新闻媒体,必须在思想上、政治上、行动上与党中央保持高度一致,牢牢把握正确导向,坚持团结稳定鼓劲、正面宣传为主,为实现“中国梦”汇聚正能量。
With the changes in the forms of social organizations and the ways in which information is disseminated, the mainstream ideology is no longer promoted solely by various organizations and administrative forces. With its unique advantages, the news media has infiltrated virtually every corner of the community, The values, theoretical perspectives, lifestyles, and multiculturalism are displayed in front of people and have a profound impact on people’s thinking and behavior. The direction of public opinion is the eternal theme of the news media. Using the correct guidance of public opinion is an important way for ideological and political work. As a news media, we must maintain a high degree of ideological, political and operational consistency with the Central Party Committee, firmly grasp the correct orientation, adhere to the principle of uniting, stabilizing, encouraging and advocating, and bring positive energy to the realization of the “Chinese dream.”