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近年来,在社会经济不断进步的过程中,人们的生活质量有所提升,对体育活动的关注度也有所增加,带动了体育产业的进步。而体育产业同文化产业在发展过程中,价值取向以及产品形态逐渐呈现出相似的特点,现阶段,二者已经形成相互依赖、共同促进的趋势,在这种情况下,积极进行体育产业与文化产业的融合发展研究具有重要意义。本文从体育产业和文化产业概述入手,对二者融合发展中的缺陷进行了详细探讨,并有针对性的提出了解决意见。
In recent years, in the process of continuous social and economic progress, the quality of life of people has been raised, the degree of attention paid to sports activities has also increased, and the progress of the sports industry has been brought about. At the present stage, the two have formed a tendency of interdependence and common promotion. In this case, the sports industry and culture are actively carried out The study of industrial integration and development is of great significance. This article starts with an overview of the sports industry and cultural industry, discusses the defects in the integration and development of the sports industry in detail, and puts forward some suggestions on how to solve the problems.