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旅游消费结构是否合理是一个国家或地区旅游发展是否成熟的重要标志之一。襄阳的旅游消费结构存在着非弹性旅游消费比重过大、精神资料消费少和旅游产品结构不合理等方面的问题。本文提出通过增强弹性旅游消费项目吸引力、调整旅游产品结构、加强旅游商品开发、加强促销的力度等措施优化旅游消费结构。
Whether the structure of tourism consumption is reasonable or not is one of the most important symbols of the maturity of tourism in a country or region. The structure of tourism consumption in Xiangyang is characterized by the large proportion of inelastic tourism consumption, the consumption of mental data, and the unreasonable structure of tourist products. This paper proposes to optimize the structure of tourism consumption by enhancing the attractiveness of the flexible tourism consumption items, adjusting the structure of tourism products, strengthening the development of tourism products, and strengthening the promotion efforts.