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人类社会正在步入信息社会,传播媒介在今后社会中的地位和作用将会日益增长,传媒业是当今社会的一种朝阳产业。因此,近年来传媒教育在我国高等教育领域也得到了迅速发展,数百所高等院校相继开设了传媒类专业,培养传媒专业人才。面对传媒教育的激烈竞争,选择正确的发展道路,培养充分适应传媒产业发展需要的高素质人才,是高等传媒教育机构面临的选择。
Human society is entering the information society. The status and role of the media in society will increase day by day. The media industry is a sunrise industry in today’s society. Therefore, in recent years, media education has also been rapidly developed in the field of higher education in our country. Hundreds of institutions of higher learning have set up media specialties in succession to train media professionals. In the face of keen competition in media education, choosing the right path for development and cultivating highly qualified personnel who fully meet the needs of the development of the media industry are the choices that higher education institutions are facing.