论文部分内容阅读
欧债危机下我国出口企业的经营环境将进一步恶化,企业经营的风险将急剧增加。为了成功渡过危机,规避企业交易风险,出口企业应该在资信调查、支付方式选择、物权控制、汇率风险防范、政策信息沟通等方面采取合理的战术。从长远来看出口企业应该根据各自的优势采取深层挖掘需求变化、技术创新、品牌国际化、开发多元市场、海外并购等战略来进一步稳定和发展市场份额,提高经营的稳定性。
Under the debt crisis in Europe, the operating environment of China's export enterprises will deteriorate further, and the risks of business operations will sharply increase. In order to successfully survive the crisis and avoid the risks of business transactions, exporters should adopt reasonable tactics in areas such as credit investigation, choice of payment methods, control over real rights, prevention of exchange rate risks and communication of policy information. In the long run, exporting enterprises should take the strategy of deepening demand changes, technological innovation, internationalization of brands, developing diversified markets and overseas mergers and acquisitions to further stabilize and develop market shares and enhance the stability of operations according to their respective advantages.