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周详的陈列计划给顾客留下了贷品永远新鲜且紧跟潮流的品牌印象好陈列至少能带来三个变化:一是让本无意进店的顾客为“一睹芳容”而进店;二是让本无意购买的顾客心甘情愿地掏腰包;三是让本来只想买少量或小件的顾客“满载而归”。7-Eleven便是商超陈列的典范,其在商品陈列上有几个主要原则:要符合门店的整体形象和观感,要符合门店的促销策略,要适应季节变化,要便于顾客选购,要美观大方、富有艺术感,看似口号式的陈列
Well-thought-out exhibition plans to customers left a credit products always fresh and follow the trend of the brand impression Good display can bring at least three changes: First, let the unintentional into the shop for customers Shop; the second is to let customers who are not willing to buy willingly pocket; third is to allow only just want to buy small or small pieces of customers “full load and return ”. 7-Eleven is an example of supermarkets. There are several key principles in displaying the products: to be consistent with the overall image and perception of the store, to meet the store’s promotional strategy, to adapt to seasonal changes, to facilitate customers’ purchase, Beautiful, generous art, seemingly slogan display