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张家界依托旅游市场兴盛的优势和湘西少数民族文化特色等因素,在地方政府的引导支持下,吸引专业团队对演艺节目精心策划创意,由企业遵循旅游演艺市场经济规律,对演艺文化市场空间进行有效运作,成功营造了两张国家级旅游演艺产业品牌。对该现象及实质进行分析研究,对于旅游演艺特色品牌发展,促进文化产业提升具有积极的现实指导意义。
Relying on the prosperous tourism market and the cultural characteristics of minority nationalities in western Hunan, Zhangjiajie attracts professional teams to create creative plans for performing arts programs under the guidance and support of local governments. Enterprises follow the economic rules of the tourism entertainment market to effectively carry out the performing arts cultural market space Operation, successfully created two state-level tourism entertainment industry brand. The analysis of the phenomenon and the essence of tourism performance characteristics of the brand development, promotion of cultural industries have a positive and practical guidance.