近年来,人类学家们正在对自己的学科进行全面的反思。这主要体现于对以往写作范式的不满以及在人类学理解界限方面所表现出的张力。电影和其他视觉媒介至少能为人类学的变革提供经验的场所。影视人类学注重的不是影视本身,而是渗透并且编码于影视中的涉及文化的一系列关系。在交流中,影视人类学为人类学知识提供了很多新途径,通过这些途径可以理解文化传播并重新确认文化建设的领域。通过从基于“单词一句子”的人类学思维向基于“形象一序列”的人类学思维的转变,学者们建构了影视人类学的智力基础。从认识论和表述手法上看,新兴的影视人类学是对书面人类学的必要的和有益的补充。 In recent years, anthropologists are conducting a comprehensive reflection of their own discipline. This is mainly reflected in the dissatisfaction with the previous writing paradigms and the tension shown in the boundaries of anthropological understanding. Movies and other visual media can at least provide a place for empirical change in anthropology. Visual anthropology is not the focus of film and television itself, but infiltrate and encoded in the film and television related to a series of cultural relations. In communication, anthropology of film and television offers many new ways of anthropological knowledge through which cultural transmission can be understood and areas of cultural reconstruction re-established. By means of the change from anthropological thinking based on “word-and-sentence” to anthropological thinking based on “image-sequence”, scholars constructed the intellectual foundation of anthropology of film and television. From the perspective of epistemology and presentation, emerging visual anthropology is a necessary and useful supplement to written anthropology.