伴随着期刊业竞争的日趋激烈,期刊的发展也有些步履维艰。期刊业人士审时度势,正以积极姿态面对挑战。其间,期刊自我推介的种种方式也应运而生。那么,期刊自我推介有哪些“卖点”?期刊在自我推介时通过怎样的诉求方式才能更好地达到自己的目的?本人拟通过对当下期刊自我推介的简单梳理,谈一些粗浅看法。一、期刊自我推介的“卖点”1.主编、主管、主办、编委——专家权威的魅力《收获》是一种文学刊物,以刊载文学作品为其主要特色。翻开《收获》,封面上除了“收获”二字,只 With the increasingly fierce competition in periodicals, the development of periodicals is also somewhat troublesome. Periodical industry personnel assess the situation, is a positive attitude to face challenges. In the meantime, journals self-introduction of various ways also came into being. So what are the “selling points” of self-promotion of periodicals? How can journals themselves achieve their goals through self-promotion? I would like to discuss some superficial opinions by simply reviewing self-introduction of current periodicals. First, the magazine self-promotion “selling point ” 1 editor, supervisor, host, editorial board - the charm of expert authority “Harvest” is a literary publication, with published works of literature as its main feature. Open “harvest”, in addition to the cover “harvest ” word, only