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如果你是中国某企业的老总,这些日子也许正在考虑一个问题:将头上的总经理、总裁的头衔换上国际流行的“CEO”。当然,没准你已经走在前头了。新世纪的第一个春天,因倪润峰出任长虹CE0而使这个话题热了起来。CEO在传统企业的出现引起了人们的广泛关注这种变化能为企业带来多少实质性的内容?企业“老总”改称CEO是炒作还是意味着企业治理结构方面的变革?
If you are a company manager in China, these days may be thinking about a problem: the head of the general manager, president of the title replaced by the international fashion “CEO.” Of course, maybe you've already got ahead. The first spring of the new century, because Ni Runfeng Changhong CE0 as the heat up the topic. The emergence of CEO in the traditional business has aroused widespread concern This change can bring much substantive content for the enterprise? Enterprise “CEOs ” renamed CEO is speculation or does it mean changes in corporate governance structure?