“金融风暴”似乎并没有打扰中国人民购车的意欲。以北京为例,每天平均超过1000辆新车上路,仍是一个让人惊叹的数字。中国爱车族似乎要测试道路的承受能力。显然,中国人用车的态度同时起着变化,一步步从生活的需要品、用以解决交通不便等问题,变成一种生活形态甚至是优质生活的追求。这个趋势跟社会消费转型有密切关系。当部分社会进入小康,当选购汽车不再限于解决最基本的 “Financial crisis ” does not seem to disturb the Chinese people’s desire to buy a car. Take Beijing as an example. On average, more than 1,000 new cars are on the road every day, which is still a stunning figure. Chinese car owners seem to test the road capacity. Obviously, the attitude of Chinese people in cars is changing at the same time. From the necessities of life to solving the problems of traffic inconvenience, the attitude of Chinese people turns into a pursuit of lifestyle and even quality life. This trend is closely related to the transformation of social consumption. When some societies are well-to-do, buying a car is no longer limited to the most basic