我厂是一家具有一定规模的综合型石化企业,与许多长期从计划经济走来的国有企业一样,前几年一度陷入困境。面对严峻的考验,我们按照市场经济的要求,致力于重塑企业形象,并把重塑企业形象作为重振企业雄风的系统工程来抓。形成了从本厂实际出发,以现场管理为特色的企业形象工程,有力地促进我厂在“九五”第一轮市场竞争中,实现新的行业地位、新的经济增长、新的产品结构、新的技术水准、新的坏境视觉、新的员工风貌。 我们根据企业发展大趋势,按照市场要求、行业特点、本厂实际,选择现场管理作为形象工程建设的突破口。 凡来过我厂的人,不论是部省领导,还是一般客户,都称赞厂区环境漂亮。我厂曾先后被评为江苏省文明单位和化工部设备管理一级单位、清洁文明工厂、学吉化先进企业。企业形象工程的实施,又实现了新的提高、新的水准、新的档次。 我厂企业形象工程的形式,主要是由于作到了以下几点: 一、强有力的组织领导。争创“安全无事故单位”、“设备无泄漏单位”、“环境文明单位”活动是我厂坚持多年,融目标管理、竞赛激励、专项工作于一体的行之有效的举措,近年我们根据新的形势,给“三争创”活动注入了企业形象工程新涵义。为确保活动在继承的基础上,取得新成效,我们成立了党政一把手挂帅的 Our factory is a comprehensive petrochemical enterprise with a certain scale. Like many state-owned enterprises that have long come from the planned economy, our factory was once in trouble in the past few years. In the face of severe challenges, we are committed to reshaping the corporate image in accordance with the requirements of the market economy, and to reshape the corporate image as a systematic project to revive the glory of the enterprise. Formed a corporate image project that starts from the reality of the factory and features on-site management, which effectively promotes our factory to achieve new industry status, new economic growth, and new product structure in the first round of market competition in the “Ninth Five-Year Plan” period. , new technical standards, new visual environment, new employee style. According to the general trend of the company’s development and according to market requirements, industry characteristics, and the actual conditions of the plant, we chose on-site management as a breakthrough for the image project construction. All those who came to our factory, whether they were leaders of the ministry or general customers, praised the beautiful environment of the factory. Our factory has been rated as the civilized unit of Jiangsu Province and the first-class equipment management unit of the Ministry of Chemical Industry, a clean and civilized factory, and an advanced academic enterprise. The implementation of the corporate image project has also achieved new enhancements, new standards, and new grades. The form of our company’s corporate image project is mainly due to the following points: 1. Strong organizational leadership. Striving for “safety-free accidents,” “equipment-free units,” and “environmental-civilized units” activities are effective measures that our factory has adhered to for many years, integrating goal management, competition incentives, and special projects. In recent years, we have The situation has infused the new meaning of the corporate image project into the “Three Struggle” activity. In order to ensure that the activities have achieved new results on the basis of inheritance, we have established the top leaders of the party and government.