随着互联网技术的出现与发展,新兴媒体崛起,报纸的发行和广告受到强烈的冲击,传统报业的收入大幅度降低,地位受到了极大的威胁,报业的生存和发展面临着严峻的挑战。网络时代传统报业要维持盈利水平,提高与新兴媒体的竞争力,盈利模式显得尤为重要。传统报业盈利遇到的困难我国传统报业的盈利来源较为单一,主 With the advent and development of Internet technology, the rise of new media, the issuance of newspapers and advertisements have been strongly impacted. The income of traditional newspapers has been greatly reduced and their status has been greatly threatened. The survival and development of newspapers have been facing severe challenges. challenge. The traditional newspaper industry in the Internet era to maintain profitability, and enhance the competitiveness of emerging media, profit model is particularly important. Difficulties encountered in the profits of traditional newspapers The traditional sources of profits in our newspaper industry is more single, the main