在旅游活动中,外语导游发挥着至关重要的作用。他们主要接待的是海外游客,这就形成了一种跨文化的旅游。作为文化的传播者,导游的外语能力水平以及旅游文化的专业知识不仅要更高,而且其跨文化的交流能力也要更强。只有熟知中西文化的特性差异,提高主体文化意识以及对异地文化的敏感性,跨文化的旅游才能更有效地进行。 In the tourism activities, foreign language guides play a crucial role. Their main reception is overseas tourists, which formed a cross-cultural tourism. As a communicator of culture, tour guides should not only have higher proficiency in foreign languages, but also professional knowledge of tourism culture, and their intercultural communication skills should be stronger. Only by understanding the differences in the characteristics of Chinese and Western cultures, raising the awareness of the main culture and the sensitivity to the culture in different places can cross-cultural tourism be carried out more effectively.