一个民营企业的“小厂长”因为商标注册,与国际传媒巨人美国时代华纳公司正面遭遇,面对这来自遥远国度的巨人的挑战,他会如何应对,结果又会是怎样?在我国加入世贸组织的大背景下,这个事件具有了超出其本身的深远意义。 Because of trademark registration, a “small director” of a private-owned enterprise has a direct encounter with the international media giant Time Warner Inc. in the United States. In the face of this challenge from the giants from far away countries, how will he cope? What will happen? In China's accession to the WTO In the context of the organization, this event has far-reaching significance beyond its own.