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伴随着我国房地产市场的迅猛发展,房地产行业已经成为我国经济产业的重要支柱,然而房地产行业作为一个典型的资金密集型行业,具有投资大、周期久、风险高、供应链长和地域性强的特点,这便需要房地产企业在日常经营活动中充分发挥财务管理的作用,对企业的风险及收益进行有效的管理。本文在论述房地产企业财务管理作用的基础上,对房地产企业财务管理存在的问题进行分析,并提出相应的对策建议,以期对房地产开发企业财务管理工作提供有益的参考。
With the rapid development of China’s real estate market, the real estate industry has become an important pillar of China’s economy and industry. However, as a typical capital-intensive industry, the real estate industry has the characteristics of large investment, long period, high risk, long supply chain and strong regional Characteristics, which will require real estate companies in their daily business activities to give full play to the role of financial management, corporate risk and return to effective management. Based on the discussion of the financial management of real estate enterprises, this article analyzes the existing problems in the real estate enterprises’ financial management and puts forward corresponding countermeasures and suggestions in order to provide useful reference to the financial management of real estate development enterprises.