电商设计是互联网时代的一种广告形式。广告的功能之一就是在推销商品,传播信息时传播新的生活观念,通过展示各种充满魅力、极富吸引力的生活情境去影响消费者的消费行为。所以电商设计中需要设计师用“真实”的画面去为观众呈现人们理想中的生活场景和时髦的消费情境。为了使我们创设的画面更加真实可信,我们需要懂得并且学会运用各种空间知识。 E-commerce design is a form of advertising in the Internet age. One of the functions of the advertisement is to spread the new concept of life in the promotion of commodities and the dissemination of information, and to influence consumers’ consumption behaviors by displaying various attractive and attractive life situations. Therefore, the design of e-commerce designers need to use “real ” picture to show the audience ideal life scenes and fashionable consumer situations. In order to make the pictures we create more authentic, we need to understand and learn to apply a variety of spatial knowledge.