如何提高在校大学生的创新与创业能力,成为当前我国创业教育亟待解决的关键问题,同时,也是促进我国高等教育发展的核心问题。所以,对我国应用型本科院校旅游管理专业在校大学生创业现状进行分析与研究是非常有现实意义的。本文将通过对应用型本科院校在校大学生创业成功案例进行分析,进而从旅游管理这一专业视角出发,得出提高应用型本科院校旅游管理专业在校大学生的创业能力与创业成功率的途径。 How to improve the innovation and entrepreneurship ability of undergraduates has become a key issue to be solved urgently in China’s entrepreneurship education. At the same time, it is also a key issue to promote the development of our higher education. Therefore, it is of great practical significance to analyze and study the status quo of entrepreneurship in tourism majors in applied undergraduate colleges in China. This article will analyze the successful cases of entrepreneurship in undergraduates in colleges and universities, and then from the professional perspective of tourism management, come to the conclusion that improving entrepreneurial ability and entrepreneurial success rate of undergraduates majoring in tourism management in applied colleges and universities way.