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当谈到汽车行业的时候,没有哪个行业比该行业更加在乎品牌忠诚度了。因为汽车制造商、汽车租赁公司、加油站和汽车保险公司之间的竞争异常激烈。加之,有时该行业的利润是非常少的,因此,公司们需要更加在乎他们的营销预算,以及能否有效地为客户提供高质量的产品。幸运的是,对于我们消费者来说,美国咨询公司Brand Keys最近对54个领域——包括汽车行业在内的375家顶级品牌公司做了
When it comes to the automotive industry, no industry cares more about brand loyalty than the industry. The competition between automakers, car rental companies, gas stations and auto insurers is fierce. Plus, there are times when margins in the industry are minimal, so companies need to be more aware of their marketing budgets and be able to effectively deliver high-quality products to their customers. Fortunately, for our consumers, Brand Consulting, a US consulting firm, recently conducted research in 54 areas - including 375 top-tier brands, including the automotive industry