品牌建设是一项系统工程,须以诚信为基础,以产品的质量和特色为核心。邮储银行上市后,市场定位发生了变化。结合上市企业特点树立大型国有商业银行的良好品牌,是目前亟待解决的战略性问题。近年来,北京分行推行建立企业的“大品牌”格局,运用媒体宣传品牌、结合业务发展做强品牌、优化客户体验做精品牌、依托企业文化升华品牌,在品牌建设方面取得了 Brand building is a systematic project, to be based on honesty, product quality and features as the core. After the listing of the Postal Savings Bank, the market positioning has changed. Combining the characteristics of listed companies to establish a good brand of large state-owned commercial banks is a strategic issue to be solved urgently. In recent years, Beijing Branch has promoted the establishment of “big brand” pattern of enterprises, made use of media propaganda brand, combined with business development and strong brand, optimized customer experience to do fine brand, relied on corporate culture to sublimate brand and achieved brand building