进入2006年以来,跨国大品牌问题频发,一时间,曾被视为高品质和高信誉度代名词的跨国公司在中国的光环似乎平添了几分阴暗的色调。这令消费者们难免发出这样的疑问:跨国公司还值不值得信赖?日前,全国首届优秀企业家、双星集团总裁汪海就国外一些品牌在中国市场屡屡出现问题,接受 Into 2006, multinational brand problems frequently, for a time, once regarded as synonymous with high quality and high credibility multinational corporations in China aura seems to add a little dark tone. This makes consumers inevitably send such questions: multinational companies still worth trustworthy? Recently, the country’s first outstanding entrepreneurs, Wang Hai, president of Double Star Group on some foreign brands in the Chinese market frequently appear to accept the problem