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新媒体传播的社交属性更倾向群体传播,与大众传播相比,其受众面更大,信息传播效率更高,这为边境地区民族文化的多样性拓展带来了好处。中越边境地区的群众可以在进行民族文化活动的过程中时时播报,通过视频或图片的方式,借用新媒体平台传播给全世界,让生活在不同区域的人们第一时间观看并感受到异地的民族文化。
The social attributes of new media are more likely to be disseminated to the community. Compared with the mass media, their social audiences are larger and their information dissemination efficiency is higher. This has brought benefits to the diversity of ethnic cultures in the border areas. People in the border areas of China and Vietnam can broadcast them from time to time in the process of national cultural activities and spread them to the world by means of video or pictures and through new media platforms so that people living in different regions can watch and feel the remote peoples culture.