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最近在北京公交车上看到一则澳门旅游局的宣传短片,让笔者意识到,国内商用车企业确实在品牌建设方面还存有提升空间之所以这么说,是因为在这则宣传短片中,大部分都在介绍澳门旅游环境、资源的优势,而在将至片尾处,却定格为一辆宇通客车也许在构思、拍摄这则短片时,宇通客车的出镜并不是特别考虑的因素,可从效果上看,却又有着不同的解读。其一,表明宇通客车外形好,品牌形象也不错;其二,证明了宇通客车在澳门市场的地位;其三,说明了宇通客车足以代表澳门旅游的形象。特别值得注意的是,以上三点缺一不可,否则宇通客车不会进入短片制作方的视野。
Recently, I saw a promotional video of Macau Tourism Board on a bus in Beijing, so I realized that there is indeed room for improvement in brand building for commercial vehicles in China. This is because in this promotional video, Most of them are introducing the tourism environment in Macao, the advantages of resources, but will end to the end of the film, but fixed as a Yutong Bus Perhaps the idea of shooting this short film, Yutong Bus appearance is not a special consideration, from In effect, it has a different interpretation. First, it shows that Yutong Bus has a good appearance and a good brand image. Second, it proves Yutong Bus’s position in the Macau market. Third, it shows Yutong Bus’s image of traveling on behalf of Macau. Particularly noteworthy is the above three indispensable, or Yutong Bus will not enter the video producer’s field of vision.