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顺应时代发展,创新宣传载体和手段,推动微博在12320卫生热线的应用,依靠12320官方微博的公益性,利用微博传播的快速性、广泛性、经济性,充分发挥微博信息传播的主动性,探索如何进一步通过微博扩大12320卫生热线健康传播能力和效果,占领微博健康宣传的阵地,提高公众健康水平。
Conform to the development of the times, innovate the carriers and means of publicity, promote the application of Weibo in the 12320 health hotline, relying on the public welfare of 12320 official Weibo and make full use of the rapidity, extensiveness and economy of Weibo communication to give full play to the spread of Weibo information Initiative to explore how to further expand the capacity and effectiveness of 12320 health hotline health communication through microblogging and occupy the position of microblogging health promotion to improve public health.