何谓品牌精神,是在消费者认知中,品牌所代表、蕴涵的意义、象征、个性、情感、品味等综合文化因素的总和。它的本质是一种能够代表企业的富有个性的精神,它是品牌或品牌决策者在长期生产和经营中逐步形成的事业信念、价值观念或经营宗旨。作为一种精神号召力量,对品牌有着十分重要的作用,对消费者更有着十 What is the brand spirit, is the sum of the comprehensive cultural factors represented by the brand, meaning, symbol, personality, emotion, taste in the consumer’s cognition. It is the essence of a company that can represent the personality of the spirit of enterprise, it is the brand or brand decision makers in the long-term production and management of the business faith, values ​​or business purposes. As a spiritual force, the brand has a very important role, consumers are more ten