党的十一届三中全会后,三大大众传播工具——报纸、广播,电视——进入了一个空前繁荣的新时期。全国如此,新疆亦然。特别是随着城乡电视普及率的迅速提高,电视以其声像并茂的特有优势,把千千万万受众潮水般地引向了荧屏,使晚间的大块“黄金时间”不再属于广播;而各地、州、市广播电台的陆续建立和自办节目的相继出台,一破新疆台“独家经营”的一统天下,台与台之间的竞争局面自然形成。面对着“早晨听广播,白天读报纸,晚上看电视”的新格局和台与台之间激烈争夺听众的新形式,迫使生活在报纸和电视之间的广播,必须迅速寻求一条在夹缝中求生存的路子。 After the Third Plenary Session of the 11th CPC Central Committee, the three mass media, newspapers, radio and television, entered a new period of unprecedented prosperity. The whole country, Xinjiang is also the case. In particular, with the rapid increase in the popularization rate of urban and rural televisions, television, with its unique advantages of sound and image, has brought tens of millions of audiences to the screen so that the big nighttime prime no longer belongs to the radio; Radio and television stations in various parts of the country, cities and cities successively set up and started their own programs one after another, breaking the domination of “exclusive operation” of Xinjiang and Taiwan and naturally formed a competitive situation between Taiwan and Taiwan. In the face of the new pattern of “listening to the radio in the morning, reading the newspaper in the daytime, watching TV in the evening,” and the new form of intense competition for audiences between Taiwan and Taiwan, forcing the broadcast of life between newspapers and television, Seeking ways to survive.