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作为传统媒体的广播生存和发展面临着受众市场被新媒体侵占而流失等困境,音乐节目作为广播节目类型中不可或缺的一部分受冲击程度同样非常高。不过,只要两者间能够相互渗透与融合,也可以给广播音乐节目带来更多的发展机遇,应该顺应形势,从内容上做到整合改变,在形式上做到与新媒体相融合,利用自身优势,不断完善和发展。一、新媒体发展给广播音乐节目带来的冲击随着技术的发展与前进,传播信息的渠道与平台越来越多,
The survival and development of broadcasting as the traditional media are confronted with the predicament that the audience market is occupied and lost by new media. The impact of music programs as an indispensable part of the type of radio programs is also very high. However, as long as the two can penetrate and integrate with each other, they can also bring more opportunities for the development of radio and music programs. They should conform to the situation and make the integration and change in content. In the form of integration with new media, Own advantages, continuous improvement and development. First, the impact of new media development to radio and music programs As technology advances and advances, more and more channels and platforms for the dissemination of information,