论文部分内容阅读
区别于视觉识别(VI),提出了通过围绕品牌核心价值的产品设计来塑造和提升品牌识别的观点,然后分析了围绕品牌核心价值进行产品设计的意义。本文给出了三种围绕品牌核心价值进行产品设计的方法:一是塑造显性的产品造型特征;二是塑造隐性的产品造型特征;三是围绕品牌核心价值的功能设计。最后提出了对概念设计结果进行风格检验的方法,只有通过检验的设计才可根据成本和其它限制因素进入到下阶段产品开发,否则便应立刻停止当前的开发进程,及时调整设计策略。
Different from Visual Identity (VI), this paper puts forward the viewpoint of shaping and promoting brand recognition through product design around the core value of the brand, and then analyzes the significance of product design around the core value of the brand. This paper gives three methods of product design around the core values of the brand: one is to shape the dominant product modeling features; the other is to shape the implicit product modeling features; and the third is the functional design around the brand core values. Finally, the method of style checking the concept design result is put forward. Only the design that passed the test can enter into the product development in the next stage according to the cost and other limiting factors. Otherwise, the current development process should be stopped immediately to adjust the design strategy in time.